Sociology Essay Example | Topics and Well Written Essays - 1500 words - 10

Sociology - Essay Example Mass production has become a repercussion of capitalism. Pro-capitalists argue it benefits to humankind by facilitating ease of use, cheaply available and within reach consumer products. On the other hand, anti-capitalists are of the view that capitalism has many downsides. It robs the average person of his/her individuality, of culture and tradition. This can be understood from a review of the following advertisements which demonstrate that capitalism has a great influence on the individual perception and expression. The innovation of line production by Ford during the 20th century has transformed not only the American population but also the world over. It has created a consumer society which is dependent on mass produced commodities. Stuart Ewen in his book Captain of Consciousness, theorizes that line production has been a way of mass producing consumers (24). Since goods are produced in huge quantitative, they need consumers to consume them. For this reason, mass production had become a device innovated by the capitalists, to artificially create demand by reducing price, increasing accessibility and creating a culture of consumerism. Over the years the ethics and moral behind this strategy have deteriorated to a great extent, that mass production has become synonymous with immoral and unethical business practices. These perceptions are warranted. Take the following advertisement by Wonderbra for example which blatantly declares the mindlessness of consumers of today. In the above advertisement, the message communicated indicates that those who buy Wonderbras need not have the brain or the inclination to be intelligent (to read The Economist, a business magazine). These are individuals who have no aspiration to be in the business arena. This is a product for the "average mindless" individual. Moreover, the message denotes the perception that only an elite group of individuals are intelligent enough to read or